CIBUS-FOOD ECOSYSTEM

INTRODUCTION

Executive Summary
This white paper explores Food industries challenges, a technology standard change offering transformative
perspective, and the business and technical aspects of the solution. CIBUS is developing for capitalizing on this
potential. Highlights of the paper follow below:
In the present era of continuous growth in food business Food producers and supply chain partners today face myriad
of challenges right from global competition, growth of online shopping, to margin pressure and many more. Some of
the vital needs to facilitate smooth trade across food and supplements supply chain are:
1. Limited supply origin visibility
2. Informed networked consumers, demanding both value for money and higher quality
3. Heightened demand for product authenticity and transparency
4. Safeguarding against counterfeit and adulterated products
5. Inconveniences faced by each partner in the food supply chain as broken information flow
However,
Consumers these days lack trust with quality and labelling information of Food and Dietary Supplements.
Trust on food and dietary supplements is the most demanding aspect of customers that has increased in recent years.
Quality and labelling information of food and dietary supplements currently available, is just not enough to improve the
customer’s trust. So it has become customary and necessary to comply with the mandatory declaration imposed by safety regulators and providing customer proper information about a food’s life cycle in order to achieve the complete food safety and thereby the consumer’s trust. But unfortunately the manufacturers and sellers are unwilling to go the extra miles and cagey about declaring all origin, quality and supply chain data with their consumers.

On the other hand, in the modern retail format i.e. super/hyper markets – there is no opportunity for the producers
and consumers to interact and understand each other. There is no easy feedback loop for the producers to
understand their consumer needs and there is no way Consumers can easily reach the producers and voice their
opinion and preferences.

We at CIBUS realized that small-scale producers all over the world need a place for further development and
product launch to the international market which is hitherto seems out of bound for them. Today scaling
opportunity for small level traders and manufacturers is chained by various bottlenecks and that is where CIBUS
solution gives them a chance to unshackle their true potential. CIBUS hence offers a plethora of services on its platform facilitated by CIBUS token and supported by CIBUS community spread worldwide so that above bottlenecks can easily be unshackled and true business potential can be realised by its users.

The CIBUS network is a blockchain-based ecosystem on food and health supplements ensure the origin, quality and fulfilment to transparency. The genesis of CIBUS platform is to bring food and dietary supplements manufacturers, producers, sellers or traders under one functional, interactive, and mutually profitable platform based on blockchain technology and enabling a transparency via trustworthy data sitting on distributed ledger which can be freely accessed by all interested parties; Thus both the business owners and consumers can enjoy best possible transparency, authenticity, and reliability about the food products they are interested in. Production and distribution records maintained in CIBUS blockchain cannot be falsified. Consumer/Buyers, food producers and regulators could use it for rapid trace food products back to their source, to decide quick removal in case of food recall or fraud detection while availing a high degree of transparency. CIBUS Token enables trust less transaction within the platform between all participants. It is the underlying currency for all transactions, mode of payment for transaction fees, escrow services, and advertising and will provide commercial analytics and transactional intelligence. All transacting parties will be required to buy and pay using CIBUS tokens.

Introducing CIBUS ecosystem

CIBUS Token:
Underlying crypto-currency for all transactions on CIBUS platform, which is the only mode of payment for
transaction fee, escrow services, advertising and analytics data. All transacting parties on CIBUS Trade and CIBUS
Retail need to maintain a minimum CIBUS token balance to initiate their deals on CIBUS.
CIBUS WORLD – GLOBAL FOOD BUSINESS ECOSYSTEM ON CIBUS BLOCKCHAIN
CIBUS transparent global food business ecosystem on blockchain technology can promote following categories of
food businesses on global platform:
● Agricultural production
● Industrial manufacturing of processed foods
● Wholesale or retail food distribution
CIBUS blockchain based business ecosystem can offer well suited solutions to the majority of recurring quality and
authenticity problems in food business supply chains worldwide. Benefits can be enjoyed in following areas:
● Traceability of ingredients and packaging materials for best food safety
● Brand protection resulting to brand equity establishment
● Consumption of real time data to adhere to regulatory audits
● Monitoring of delivery condition of temperature for sensitive products
● Ensuring compliance to GFSI motivated VACCP (Vulnerability Assessment and Critical Control Points)
guidelines.
● Fast recovery of food safety data in case of product recall
● Accurate traceability implanted in supply chain will enable partner producers to deal with problematic
products fast.

CIBUS blockchain process is based on Pull Model: Unique features of CIBUS model is
figured in the following model.

SO, HOW DO WE STAND APART?

There is ‘Four Point Uniqueness’ that makes CIBUS different from others. The unique technical features make it a
next generation e-commerce platform based on blockchain. Let’s take a look.

CIBUS is a platform to introduce traceability in the Global supply chains by using Blockchain technology. The
main focus is to develop an ecosystem that address market issues, can bring down costs, and can boost
efficiencies.
o CIBUS ecosystem is a promise toward more transparent, two-way, reasonable, and, reliable supply chain or better food safety- from the producers to traders to consumers.
Now, along with its powerful blockchain based traceability system CIBUS is offering a global online marketplace where practically anyone can trade in a trustworthy and transparent environment. While Amazon and Alibaba each have distinct features that make them purely e-commerce companies. CIBUS is a two way solution of both e-commerce platform and traceability network. It is an e-commerce platform that empowers both B2C and B2B trade modality in food and dietary supplements related merchandise using CIBUS-Retail and CIBUS-Trade sub-platforms, respectively. Whereas, Amazon is a B2C market and very recently (initially launch in May 2015), Amazon's attempt to dominate the B2B sector as well. On the other hand, Alibaba is B2B e-Commerce model since 1999. EBay is considered a C2C business model. EBay is transforming itself into a B2C platform recently.
o Direct sales to end consumer and to other businesses.
o Platform uses embedded smart contracts to conduct all transactions.
o An interactive price comparison screen that compares the price of all available alternatives for a given product
from different websites- no such fixed rate or auction value is here anymore like Amazon or eBay. Many sellers on
eBay choose to take advantage of eBay's fixed, “Buy it now” price, like an auction. Amazon, however, offers a
more traditional retail model. Products are offered at a specific price which buyers must pay when they digitally
“check out.”
o One click automated purchase strategy screen that shows the cheapest, nearest product based on the location
preference set by the customer.
o Customers can set location preference to buy products from local, national or global sellers.
The authenticity of product and service is ensured in CIBUS. The platform is powered with blockchain based traceability system which actually takes CIBUS to the next level from the other similar platform.
o An incorruptible vendor rating mechanism built using blockchain technology to protect users.
o Option to read past user reviews in all major world languages.
o Integrates past user reviews on the product from CIBUS-Social.
o Products with lower ratings will be displayed at the very bottom of the product list- automatic relegation to
help users make better choices.
o Seller info on the product list will display the information disclosure level attainted by the seller on CIBUS-
Trace. Higher the level, better the disclosure standard.
o Product list to show other “connected” users who have purchased the product in the past.
The power of cryptocurrency is here in the form of CIBUS Token. The virtual currency exchange system is the newest way of transaction which is again a unique feature of CIBUS. The introduction of CIBUS token in this platform will bring a transparency in transaction process along with customer’s protection, loyalty and rewards. In comparison, eBay played a minimal role in how buyers paid for their purchases. Though eBay today owns PayPal, the online pay service, provide buyers and sellers the tools to easily send money to each other. Amazon, by contrast, facilitates all payments through its checkout, even those payments destined for third-party resellers. Amazon maintains massive warehouses of products that it sells directly to online customers. By contrast, eBay does not directly sell anything. The company's original model merely connected sellers to buyers, leaving the logistics of payment and shipment primarily with those two parties. In contrast, CIBUS is introducing best quality, advanced and intuitive sensors that can continually monitor and steadily
send data to the blockchain as an item transits from manufacturer to its end user.
o Virtual currency and smart contract can bring authenticity and transparency to the transaction process.
o Five stage escrow service options provided for every transaction, irrespective of transaction size.
o Virtual currency exchange counter that converts any other cryptocurrency to CIBUS tokens for maintaining
minimum wallet balance for transaction.
o Unlike Amazon or eBay, CIBUS uses live product tracking screen for each transaction that shows how far away the
product is in terms of distance and days.
o In-built mechanism to protect the seller from orders being placed by bots or foes.
o Stringent Seller scrutiny will be maintained to keep the trading platforms free of scammers and fraudsters.
o Lowest possible transaction fee computed based on individual transaction value.
o Highest protection of customer details to prevent direct spamming from the seller is ensured.
TIMELINE/ROADMAP
Q4 of 2017 - Publication of White Paper, Website and promotion
Q1 of 2018 - Token Generation Event, Listing CIBUS Token in cryptocurrency exchanges
Q2 of 2018 - Alpha Release of CIBUS Trace
Q3 of 2018 - Alpha Release of CIBUS Trade, CIBUS Retail and CIBUS Social
Q4 of 2018 - Beta Version of CIBUS Trace
Q1 of 2019 - Beta Version of CIBUS Trade, CIBUS Retail and CIBUS Social
Q2 of 2019 - Alpha Version of CIBUS AD, CIBUS Escrow, CIBUS Logistics & CIBUS Affiliate
Q3 of 2019 - Full Release of CIBUS Trace, CIBUS Trade, CIBUS Retail and CIBUS Social
Q4 of 2019 - Beta Version of CIBUS AD, CIBUS Escrow, CIBUS Logistics & CIBUS Affiliate
Q1 of 2020 - Full release of Integrated CIBUS Ecosystem Platform